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What information is covered in the Start & Scale course?

In the Start & Scale course, Gretta van Riel guides you step-by-step from idea to execution, starting with discovering a winning product idea, validating it, creating a prototype, setting up your online store, working with manufacturers, and ultimately launching and scaling your business. You’ll also learn how to build an audience of ready-to-buy customers from day one.

The latest version, Start & Scale 3.0, has been meticulously designed to transform your e-commerce journey with the power of AI, helping you move faster, smarter, and more efficiently at every stage of the process.

Here is an overview of the course modules:

  • Module 1: Discovering Your Product Idea

  • Module 2: Branding & Store Setup in the AI Era

  • Module 3: Developing & Planning Your Product

  • Module 4: Making Your Product Profitable

  • Module 5: Building an Engaged Audience Using AI

  • Module 6: The Influencer Marketing Blueprint

  • Module 7: Optimized Launch Checklist & Operations

  • Module 8: Strategies to Scale Your Store

This is the exact framework used by course instructor Gretta van Riel to build four multi-million-dollar e-commerce brands, including SkinnyMe Tea, Drop Bottle, Skintox, and The 5th Watches.

You can explore our case studies and student testimonials to see how this course has helped others successfully start and scale their own e-commerce businesses.

The Start & Scale course is available as a standalone purchase or through Foundr+, which gives you access to this course plus 30+ additional courses for only $99/month or $499/year.